Even in slow years, getting noticed at a trade show is a challenge. Now that the recession is ending, trade shows are packed again, and businesses have to jump up and get noticed if they want to succeed.
Truss Displays advantages and disadvantages are quite simple really. It’s easy to understand why truss trade show display system have become so popular in recent years.
Trade shows reward versatility, and truss displays are very versatile. A note worthy point is that truss displays allow you to hang the graphics up high, lending you more important floor space for smaller displays or anything else your business needs room for.
The limitless configuration and size changes are also a strong factor in considering truss displays. You may be surprised by how much change you can bring about with the same elements. Using this same attribute, you can add and subtract truss components as required, changing your display size from 10ft inline to a 20×20 island.
New truss systems don’t require tools and thus fairly easy to set up and break down.
The most common use for truss is structural. Since the price of plasma screens have dropped, their popularity has risen dramatically and a truss system can easily support this weight.
The structural qualities of truss allow taking advantage of today’s many high tech lighting options. At more advanced stage performances expansive truss structures with motorized elements pull apart and come together to create those over the top light and special effects shows. Thus, your truss trade show display truly does the muscle work for marketers!
This brings us to style. The look of truss is complementary to many marketing strategies, whether it used at a trade show, auditorium, stadium, or even a cocktail lounge. Because of the range of truss pieces (angles, curves, straights) design possibilities are infinite.
Truss can be almost any color imaginable. Truss from different manufacturers looks different; slightly different sizes, shapes, colors, and construction Modular truss has square tubes rather than the standard circular tubes used for hollow steel and aluminum stage truss. All of these truss styles can add dimension and dynamics to any presentation with tremendous function and form. Truss sections can be designed to create a table, bar stools, laptop stations, monitor stands, banner stands, kiosks, and more. A customer of ours actually used truss to design a contemporary wine rack.
The downside to truss has been the weight of the system. Some recent innovations have offered solutions to the weight and shipping challenges. Several years ago a collapsible truss display system was introduced that solved one of the biggest negatives with regard to truss displays. The pack out. The system collapses so it packs flat into standard cases that can be shipped via UPS or FedEx, not just freight. An even newer innovation is the introduction of composite based truss. The new composite based truss comes in two sizes, 4″ and 8″ boxes, allowing for shorter horizontal spans and much longer horizontal spans. The key attribute of composite truss is that it is less than half the weight of metal truss, but almost as strong.
There are lots of ways to modify your convention truss booth. Accessories can be added to obtain desired results. These accessories are not just simple add-on’s or good for display purposes, but they also serve as additional marketing strategies for your exhibit. Accessories include:
Monitor Stands: mount your LCD or Plasma screen. You’ll have the freedom to choose which color will match the rest of your booth.
Swivel Monitor Mount These mounts can be swiveled in different angles and also come in a degree of colors.
There are a wide variety of different sized tables and shelves to attach your trade show booth truss.
Truss exhibits have also become very popular as rentals. Renting a truss display booth with a turnkey rental means no setup, no disassembly, and no shipping hassles.
Truss exhibit booths never disappoint when the goal is to show off your marketing message in style and bring in new customers. Account in your truss pricing calculations for the durability of these products, the configuration changes and the ability to change out any graphics.
The best practice, with truss and any other trade show displays, is to plan well in advance and consider all of your future requirements. Truss Displays are also great for expansion as your company grows.
Truss trade show displays can be designed to be eye-catching and imposing. Just be sure to not let the booth be the star of the show. The booth needs to attract visitors and accommodate sales presentations – not talk… Figure out a concept to step up above the crowd of your competitors well before purchasing your booth. Create a theme and find ways to improve on it. People like visiting booths that look both professional and not cheap. Sometimes, it only takes the extra effort to jump from failure to success.