“Do I have to know and sponsor many people to be successful in MLM?” is a commonly asked question.
A common response you might hear from upline sponsors is…
“No, if you sponsor just one person every month or so, you can become quite successful in MLM, and build up a substantial residual income.
They go on to say that the people you sponsor do not have to come from the group of people you already know (commonly called your warn market). They tell you to think about how many people you converse with in your everyday activities!
But then they turn around and tell you to make a list of everyone you know, even from a casual relationship. They instruct you to list everyone you can think of for example, people you work with, go to church with, people you do business with, people you went to school with, people you knew before you moved to your present location, etc. and you will be amazed by the number of people that end up on your list.
But the question is, will all these people really join your MLM business if you ask them to? Most probably not. However, statistics show that if only one out of every one hundred contacts you make joins your program under you, it will be enough to make your car payment, another one will make your house payment, and one more will retire you!
That’s really not so bad. Three out of every one hundred is achievable, but you have to make the contacts. As the saying goes, “the more you tell, the more you sell.” Additionally, all the people on your contact list know other people and although they might not be interested themselves, they might refer your to others who will be interested.
However, there is one flaw in this whole process and that is that you have to be willing to be rejected by 97 people. That is a lot of rejection and most people will not last that long. And initially these are people you at least know, so the rejection is even more difficult to accept.
Do you know a number of people who would be willing to approach one hundred people and get rejected by 97 of them over and over again? If you do, terrific, go sign them up today. However, most people will not continue trying to sell or recruit to a disinterested, unwilling or hostile market.
If you are fortunate enough to recruit someone who is currently a seccessful network marketer with requisite skills, who brings along his established downline with him and becomes a “heavy hitter” in your company, then technically the answer given above is true. If your company’s compensation plan is supportive, then that single recruit may be able to carry you along.
It is highly unlikely that you will be able to enroll a “heavy hitter” who can rapidly go out and build a large downline below you if you are only signing up “one person every month or two.”
So what are your alternatives if you can’t recruit a “heavy hitter” early in you MLM recruiting efforts and you don’t look forward to the thought of being rejected by 97 out of every one hundred people you contact?
Instead of seeking out all your friends and family members and rapidly becoming a member of the NFL (No Friends Left) club, or bugging everyone within 30 feet of you as suggested by some sponsors, you need to narrow down your target market. Everyone is not your target market. Your target market is made up of people who are already looking to start a home business, to earn extra money on a part-time basis, are looking for a Multi Level Marketing business to join or are already a member of some other Network Marketing program. You can even further narrow down your niche to only the latter group if you desire. Then entice them to come to you and get them to join your company by employing a soft sell technique instead of the hard sell methods pushed by many MLM sponsors.
“And just how are you supposed to do that?”, you might ask.
You can achieve this by offering your target market a free report or funded proposal relevant to your niche and developing your mailing or emailing (preferable) list. Then using this list, you develop a relationship with the members of your list by providing them useful information and becoming an authority figure in their eyes. This is known as relationship marketing.
If your market has been correctly identified, you will soon find that prospects will contact you looking for guidance and asking how to become a member of your program.
To read more about funded proposals, free reports, and relationship marketing and how you can use them in your recruiting efforts, click the links in the resource box below.
George Dodge rates relationship marketing superior to all other MLM recruiting methods. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of Internet Network Marketing.