Rules For Smart Reverse SEO Marketing Strategy
Like search engine marketing, reverse SEO uses a methodical, multi-pronged approach to protect your online reputation. The first step is to identify the sites and pages that contain negative publicity about your company and that are ranking for important keywords. Those keywords might include your name, that of your company or key employees.
Step 2 of reverse SEO means it is time to analyze the ranking authority of the websites. This will help decide what tool are needed and how much effort is required to move the negative information off the first page of Google, Bing and Yahoo. A negative PR blitz that spreads around the social media industry, is much more difficult to stop or even slow down because it is not on a single domain that can be pushed down or even “hidden”.
The third step is to gather the necessary tools and execute your reverse SEO campaign. Such tools might include optimized press releases, a new network of competing sites and blogs, social media profiles, and a social bookmarking program. Reverse SEO may also include heavy content syndication to build high-quality links. A search engine marketing specialist will have these tools at their disposal.
Start Reverse SEO Before Negative PR Starts
The best time to launch a reverse SEO campaign is before bad publicity appears in the search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough thematic links pointing toward it. However, once it ranks, it will gain exposure. That exacerbates the problem.
The problem with negative press is it can be picked up quicker than positive press. As publishers pick up the content and add it to their blogs, sites, fourms and social media sites, it fuels the backlink process and can really gain momentum of damaging press, pushing its way towards the top of the search engines. It can certainly become more difficult to address if this happens. By launching a reverse SEO campaign sooner than later, you can prevent the negative publicity from gaining exposure in the first place.
Reverse SEO Protects Online Reputations
Reverse SEO should play a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, lazy journalists and malicious competitors to tarnish your name. And when it happens, it is usually done under the cover of anonymity. Anonymity makes the complaint or grievance impossible to address in private.
Take the time now and put a plan of action together to launch your reverse SEO campaign. Do this today ad you will be happy that you protected yourself before any potential trouble strikes and the damage starts in the search engines. In about a year you will be thanking me.
For more information on reverse SEO, check out
Long Island SEO Service Provider blog or Long Island SEO Service Provider social media site

