marketing campaigns and Hardee’s ® and Carl ‘s small ®
These brands are using mobile technology and user created content to promote their products. On July 10, 2006, the “Burger Slayer” campaign was introduced by Carl’s Jr. and Hardee’s restaurant to increase their brand recognition and usage in the male 18 to 34 demographic. Created by Spacedog, the Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Restaurants Inc. Branded Content
Dynamic and unique campaign will use mobile communication technology interaction and Hardee ‘s and Carl’ s a small brand to promote the location of the consumer from the store in order to make full use of the site’s user-generated content promotion, the first of the two brands.Storytelling

Consumers were encouraged to submit photos taken with their cell phone camera of themselves, friends or even pets, caught in the act of being a “burger slayer”.
This requires the ingestion of one or Hardee’s or Carl lot of small tasty hamburger, while in a store or other places. mobile phone to Carl’s Jr or Hardee’s, by email, or by uploading images from their digital cameras directly onto the site. photos were selected daily and posted to there websites where consumers voted for their favorite.
Each month, one winner was awarded the title “Burger Slayer of the Month” and a month supply of free hamburgers.

Hardee’s and Carl’s Jr. have come up with a unique way to generate awareness for the campain, there are now instructions for submitting cell phone camera images to websites on napkin dispenser wraps. Instructions are also included on the sites so that photos taken with digital cameras could also be submitted in the promotion. Social netowork sites such as MySpace, photo sharing sites like Flickr and even Yahoo banner ads were largely used to increase the online influence for Hardee’s and Carl’s Jr.
Burger’s cross “in” the excitement built. In addition, the individual regional marketing campaigns were created for driving the awareness in the cities throughout the country.

Spacedog has worked in various industries such as: entertainment, retail, financial and quick serve restaurants, to create effective campaigns that result in focusing the market positively on a specific brand. Spacedog started using their Top Cow Comics in 2005 to create an entertainment outlet for major brands that want to reach a more targeted audience. 2006 was a busy year for Spacedog, which has worked on and even released some productions they did with studios and networks. Spacedog company with some well-known brands and entertainment companies contains but not limited to, Mazda, Citibank, Qantas Airways, Carl’s small and Hardee ‘s restaurant, Sony Pictures Entertainment, Universal Music Publishing Company, EarthLink company, Fox Sports, Westfield Shopping Center , also Interscope Record of the Company . Spacedog is based in Los Angeles, CA.

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