Free Article Marketing Manual
Every site needs links in order to rank higher in the search engines. One way to build links is through article marketing. Article marketing is essentially a way to create content that you submit to the directories in return for links.
Many SEOs and marketers claimed that after the recent algorithm updates in Google, article marketing was now a dead way to build backlinks. Well, not only is that a stretch of the truth, it’s actually completely false. Find out what I mean with this article marketing manual
goal of article marketing for SEO
Article marketing for backlinks is not just about getting approved on the directories. The directories will only provide you with weak links to your site that won’t really help you rank much higher. That is why everyone thought article marketing was no longer practical. The fallacy is thinking that your articles stop at the directories.
Now, if you just use software to blast out your articles to directories, then yes, your AM does stop there. However, that’s really not how it’s supposed to be done. The real goal is to achieve proper syndication after you get your article approved. Getting syndicated can be tricky, but there is a certain strategy to it.
How to Get Syndicated
In order to get your content syndicated on good sites from the directories, you will need to write much longer content. Webmasters don’t want short content on their sites, especially after Panda. This is why you want to write very long articles of about 1,000 words in length so that webmasters will be more than happy to choose yours out of the bunch.
The next trick is to not get overly promotional with your writing or your resource box links. Webmasters who syndicate your content won’t have a problem with following the rules and publishing your article with the links in-tact. However, they don’t want to publish an advertisement for someone else’s site on theirs. This is why you need to stick to a very informational and non-promotional technique when creating your content and also when linking back to your website or blog in your profile/resource box.
How to Rank Higher
The best way to ensure your rankings increase with your articles is to make sure they get syndicated. If they never get off the directories then they never get published anywhere else and then they never really offer you the value that they could have. The other tactic you want to employ is using your anchor text effectively. Make sure to include your keyword or some related terms in your anchor text in order to reap the full benefits of your backlinking efforts.
Rinse and Repeat
Any article marketing manual to go ahead and tell you it will help you shoot to the top of page #1, but it takes effort. This strategy will help you get there, but it’s not a one and done kind of deal. You’ll need to keep writing and submitting every day in order to fight your way to the top. As long as you stick with it, article marketing and writing in general will grow easier in time and your traffic and rankings will adjust accordingly.

