Pre-selling – Secret To Leading A Cold Prospect Into Your Mlm Business

The subject of pre-selling is one that’s not really understood by most internet network marketers. Those that do and apply it reap the benefits however, one of the more disturbing aspects is there are those who know it’s a powerful concept yet ignore it because it takes too much time to get a prospect from interested to join up.

So what is pre-selling? Basically, it’s a series of messages to prospects taking the form of giving value where trust is then created. It’s designed to show a prospect that you know what you’re talking about and in time, a prospect will see you as an important part of their future business growth.

So what does this all mean? In a nutshell, the prepared sales pitch you have in many instances won’t be required. The prospect will more than likely wonder which company you’re with and this will be you’re in to let them know a little about it.

Does that make sense? The Renegade Network Marketer promotes attraction marketing and pre-selling is an integral part of the process. So why do many consider it too slow in building a team? Because it’s got to do with having a get rich quick mentality and the simple truth is, many still believe delivering the sales pitch first up is the best way to go.

Pre-selling vs. The Sales Pitch

Think about that for a moment and let me explain what it means. What do most MLMers do when they have a prospect. They continually bombard them with how great their company and products are or “if you don’t join now you’ll be sorry.” Let me ask you…would you be turned on to join someone like this in business?

Now let’s take the pre-sell angle. A person comes into your internet network marketing funnel and you immediately send them some information. But it’s not just any old information such as a standard welcome but you give them a report of some kind which can help them in their home business endeavors. It may be a report on article marketing or a collection of tips they can utilize. But make sure they can use them.

You then follow up with more information dripping them training and educational tidbits. You send them an email and ask them if they are using the information and if they want to know more about the material you’re sending them. Offer one-on-one coaching to help them with their business. Notice I said their business. Up until now you haven’t even mentioned your business opportunity.

Can you see what’s happening here? You are building a powerful relationship with someone you’ve never met. This person is still with you because they are starting to view you as someone important in their business building future. You are selling yourself and not the company or products. Once this happens magic begins to happen.

The truth is, it’s you someone will join in business not the company. It’s worth reading The Renegade Network Marketer’s message on pre-selling again:

“The frame in which someone views a message has more of an impact on their decision than the message itself.”

If you enjoyed this post, make sure you subscribe to my RSS feed!

Filed under: Work at Home

Like this post? Subscribe to my RSS feed and get loads more!